Hola, I’m Wilson

With a deep practice in UX, design strategy, and brand development, I specialize in transforming complex problems into seamless, user-centered experiences. My career has spanned fashion, graphic design, and UX research & design, blending creativity, strategy, and execution to craft solutions that are both intuitive and impactful.

I’ve led digital transformations for Dufour Collaborative and Yaeko Kurimata, modernized branding and online experiences, and partnered with cross-functional teams to create scalable, research-driven solutions. My expertise extends across finance, legal, nonprofit, and corporate sectors, ensuring that design doesn’t just look good—it works beautifully.

When I’m not designing, I find inspiration in storytelling, photography, and exploring global design perspectives—always seeking new ways to connect, create, and refine the world around me.

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Professional Experience

UX/UI Researcher & Design Strategist

Willoughby Design and Consulting, January 2023 – current

At Willoughby Design & Consulting, I drive UX strategy and UI design with a research-backed, solution-driven approach. My work is grounded in design thinking—leveraging user insights, stakeholder alignment, and business objectives to craft digital experiences that are both intuitive and high-performing.

Through projects like the Dufour Collaborative website redesign and the Yaeko Yozan site transformation, I’ve executed full-scale UX/UI transformations—balancing research, strategy, and execution. From affinity mapping and competitive analysis to high-fidelity prototyping and SEO-driven optimizations, I develop scalable, user-centric solutions that elevate engagement and functionality. My ability to merge strategic vision with pixel-perfect UI ensures that every project not only meets business goals but also delivers seamless, future-proof user experiences.

UX/UI | Integrated Designer | Art Director

Robert Half January 2019 – December 2022

Corporate Counsel, Women of Color, 05/20 –10/22
Partnered directly with the CEO to lead web design, strategic branding, and digital initiatives, ensuring a cohesive and engaging online presence. Spearheaded email campaigns, conference branding, social media strategy, and project management, driving visibility and engagement for key initiatives.
Huge Inc., DC, 07/19 – 04/20
Played a key role in developing branding, digital storytelling, and advertising strategies for Fortune 150 clients including Brooks Running, Airhead, and Centura with storyboarding, mood boards, illustrations, and campaign ideation, crafting compelling visuals and pitch materials that elevated brand narratives.
RedPeg Marketing, VA, 02/19 – 06/19
Led the creative direction for the Chance for Life gala, overseeing the development of advertisements, wayfinding, environmental graphics, print collateral, web assets, and social media content. Designed impactful client pitches and collaborated with Business Development teams to drive successful proposals
StreetSense, MD, 01/19
Designed web and interactive experiences, contributing to client presentations and digital strategy discussions to enhance engagement and usability.

Senior Art Director

TGD Communication January 2018 – December 2019

Led brand strategy, digital design, and creative development, delivering impactful solutions across web, email, online advertising, video production, and social media strategy to strengthen brand presence and audience engagement.

Revitalized the Poverty USA brand and website, conducting a comprehensive analysis and developing an action plan to enhance communication and simplify internal updates. Designed a new logo and brand platform to attract a younger, more engaged audience.
Redesigned the brand identity for the American Apparel & Footwear Association (AAFA), ensuring it accurately reflected its membership, mission, and key strategic initiatives in Brand Protection, Trade Advocacy, and Supply Chain Compliance.
Developed the complete creative experience for the Association Media & Publishing 2017 and 2018 events, crafting email campaigns, web and app banners, digital ads, brochures, social media assets, slide templates, and signage to create a cohesive and engaging event presence.

Strategic Design Specialist

The Advisory Board Company June 2014 – December 2017

Provided creative direction and design strategy to enhance internal communications and strengthen brand consistency.

Led design initiatives to support internal communication efforts, ensuring cohesive messaging across print and digital channels.
Recruited new clients and expanded department capabilities, increasing visibility and introducing new design solutions to elevate creative output.
Developed and implemented training programs, enriching the department’s design vocabulary and strategic approach through continuous learning and skill development.

Senior Graphic Designer

The Advisory Board Company May 2007 – December 2014

Played a key role in the company’s rebranding initiative, ensuring a seamless transition following the new logo relaunch and reinforcing brand consistency across all platforms.

Collaborated with the Creative Director to refine and develop the company’s brand identity and visual strategy.
Provided art direction for integrated marketing campaigns, overseeing the execution of email, print collateral, trade show exhibitions, web design, and digital advertising.
Served as Art Director for the Career Management Department, lending strategic design expertise to enhance recruitment and professional development initiatives.
Acted as Program Liaison for Performance Technology, ensuring alignment between design strategy and technological implementation.

For more skills and work experiences, please refer to my LinkedIn profile.