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https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958860-JWH11XMI02881YFOWWTC/SEO+standing+atm.001.jpg Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958865-OZQIAIYMLHSAUA1XPXJF/SEO+standing+atm.001.jpg Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958869-AFB9AB0187E44CCK0JRG/SEO-Graphic_V2.png Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958873-7ILIZ9E36999ZOAGCRS7/SEO+standing+atm.001.jpg Dufour Collaborative - Make it stand out Dufour ranked low in SEO compared to competitors, highlighting the need for a strategic overhaul. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958881-TZDYW2XZ01938AMYTNSV/Pre-worked-website.jpg Dufour Collaborative - Homepage The previous Dufour Collaborative website functioned more like a static print piece than a dynamic, user-friendly digital platform. While visually appealing, it lacked web optimization, making it difficult to scale, update, or engage users effectively. The structure did not prioritize SEO, which significantly limited discoverability and search performance. Additionally, key content was buried in long-scroll formats without clear pathways for navigation, making it challenging for users to find relevant information efficiently. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958885-C6EAQU2ISYZ2VA5JMONP/Pre-worked-website_Our-Work.jpg Dufour Collaborative - Our Work Section: Lack of Hierarchy & Accessibility The Our Work section, intended to showcase the firm’s expertise, suffered from content overload and poor categorization. Projects were displayed in a linear, text-heavy layout, making it overwhelming for users to browse. Without filters or a structured approach, visitors had to scroll extensively to locate specific case studies. This lack of hierarchy not only impacted usability but also diminished the visual storytelling impact that is crucial for an experiential design firm. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958902-8RV9642XSSVVCZEUU3MF/Dufour+Collaborative+Web+Strategy+-+040122.001.png Dufour Collaborative https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958907-ODJSX9567XI3ALXJKDRM/DuFour-Logo-Animation-V1+%281%29.gif Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958960-E7C0V6TYT644EGG91F5V/moodboard.001.png Dufour Collaborative https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958964-5DOVUVSH1FGQUEDVUZ8V/moodboard.002.png Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958968-ILM9QZXPV1XHLLCYLWRA/Personas-Created_Combined.png Dufour Collaborative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958973-D67T2LCRWNQ7DX93OS7O/Roneous.001.jpg Dufour Collaborative We implemented Roneous' Main Navigation & Search Bar Splash for a streamlined, intuitive experience. The structured nav ensures easy access, while the full-screen search overlay enhances usability and content discovery. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958978-AKGKJ101N2QAU0J1QL01/Roneous.002.jpg Dufour Collaborative We integrated Roneous' Sticky Navigation to enhance accessibility and user flow. This ensures key pages remain within reach as users scroll, reducing friction and improving navigation efficiency. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207958983-PDPXFWUIIZQ95P5A9UZO/Roneous.003.jpg Dufour Collaborative We leveraged Parallax Scrolling to create a dynamic, immersive experience. 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While our initial approach included showcasing progress shots to highlight the firm’s process, the client opted against it, citing concerns over confidentiality and the protection of proprietary intellectual property. Despite this adjustment, the redesign delivered a site that was modern, dynamic, bold, and visually striking—a true reflection of the brand’s future aspirations. For the first time, it felt as though the client could see the version of themselves they wanted to become. The design we delivered marked a significant shift in the client’s identity and how they wanted to be seen anew. Their feedback was swift and focused, offering clear direction for the next iteration and setting the stage for an even more refined design in Round 2. Evolving Brand Identity Align their brand identity with their evolved vision and values. Replace bold reds and heavy textures with a refined elegance and new color palette. Balanced modern aesthetics with professionalism. Updated icons and visuals to reflect growth. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959040-JQNDP4P61C9ZRJ4TTH4F/Homepage-A_1080_Rnd-2.jpg Dufour Collaborative - Round 2: Future-Proofing with Flexibility and SEO Integration In Round 2, we focused on building a digital presence that could adapt to evolving trends and technology while staying aligned with the client’s refreshed brand identity. We leveraged a flexible WordPress CMS, allowing for seamless content updates and scalability without the need for backend redevelopment. We also began integrating SEO metrics directly into the backend: Metadata templates for effortless optimization of new pages. Schema markup for rich search results and better indexing. Optimized content structure to improve crawlability and ranking potential. By incorporating accessibility best practices and preparing for potential future enhancements (such as Progressive Web App functionality), we ensured the site remained legally compliant, usable for all audiences, and adaptable for future technology. This round solidified the site's foundation for long-term success, creating a modern, responsive, and SEO-friendly platform designed to grow with the client’s evolving needs. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959045-M2Y5VF0KDAWFKW2RWDBO/DuFour-Dev-production-%26-SEO-timeline.png Dufour Collaborative - SEO Strategy: Ambition vs. Implementation The timeline was designed with an extensive SEO strategy in mind, aimed at maximizing the site’s visibility, authority, and engagement across search engines. This strategy encompassed: https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959064-3WXHOCT9MNMKUFC9ODVG/Training-Docs-1.jpg https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959070-COQGTUIQDO9F7YNLXWH8/9900-increase.jpg https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959075-W08WNJHSJZPHYUYXSS74/564-increase.jpg https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959080-OF6N2HXZ7K9F1T10IV08/726.jpg https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959085-3KEW1643MJJ3CRWKWW83/Device-increase.jpg https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207959091-0E75IAT4W9WZWBXGBMO1/More-Devices.jpg https://wfujinaga.com/faux-arts-design daily 0.75 2026-02-16 https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963609-1KMA6NU3KSKUKHQJIM2D/Faux-Arts-Design-logo_SM.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963618-XVLKO9BM00QDEGJO1JPA/Project-Timeline_V4.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963641-E5UG30Y8ZACBXOHL4YHC/UX-Decision-Framework-Chart.jpg Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963647-XREOBO6F38DIAXDW5DNT/Website-Comparison-today_4.png Faux Arts Design - Make it stand out A stark contrast in design philosophies: Yahoo Japan’s dense, information-heavy layout vs. Yahoo USA’s clean, streamlined experience. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963658-SH1MOOYU44ZKCOOMBMBM/IMG_8638.png Faux Arts Design - Mood Board & Visual Inspiration To guide the design direction, I curated a mood board that balanced organic textures, earthy tones, and structured minimalism. The selected imagery helped define the aesthetic tone I was aiming for—a fusion of Japanese craftsmanship and modern digital elegance—while ensuring a seamless, intuitive user experience. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963663-D895L2TAM1SHKEFY8OSP/low-fidelity-sketch.jpg Faux Arts Design - Wireframing & Content Structure Based on this inspiration, I sketched a low-fidelity wireframe (see sketch below) outlining the core layout: Hero Section – A striking visual introduction that immediately establishes Yaeko’s artistic identity. Artist Statement – A concise yet evocative expression of her artistic philosophy. Mural Technique Overview – Educating decision-makers on her unique process. Installation Showcase – Large-format images of her most impactful works. Client Logos – Establishing credibility and breadth of experience. Downloadable Artist Resume – A comprehensive PDF takeaway for offline review. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963667-1BKB1ILMIM50OLZ1RI7X/20YRS-IMAGES-BG.png Faux Arts Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963681-QPNREBHPI0ALVAPPXTRS/ABOUT-US-%E2%80%93-Faux-Arts-Design-02-01-2025_12_50_PM.png Faux Arts Design - Before: Dense, text-heavy layout with unclear hierarchy Key Challenges Identified in the Original Site: Text-heavy layout made it overwhelming for users to find key information. Lack of visual hierarchy resulted in a cluttered experience, diminishing the impact of her artistry. Navigation complexity created friction in user flow, making it harder for potential clients to explore her work. Not optimized for global audiences, limiting accessibility and engagement outside of Japan. The goal was to modernize the experience without losing Yaeko’s artistic identity, creating a sleek, responsive, and high-impact digital presence tailored for international RFP reviewers. https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207963685-3Q5RJ2JVG793PW5NUVOG/Yaeko-Yozan-Kurimata-12-12-2024_05_27_PM.png Faux Arts Design - After: Refined, minimal design for clarity and global accessibility. How We Solved It: Refined, minimal design → Inspired by Japanese aesthetics + global UX best practices. Single-scroll storytelling format → A digestible, immersive experience for RFP reviewers. Seamless cross-device compatibility → Optimized for desktop, mobile, and tablet. Intuitive structure → Guiding users effortlessly from introduction to credentials. Future-proofed for scalability → Can evolve into a full portfolio site post-RFP submission. This transformation didn’t just refresh an outdated site—it redefined Yaeko’s digital presence, making it modern, accessible, and globally competitive. https://wfujinaga.com/meetwilsonold daily 0.75 2025-03-07 https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207968185-BEMQBJN4N6GPWJZFOUOJ/teton.jpg Meet Wilson OLD https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207968302-Z7GTAZQWC7OTZJ950H7K/tumblr_mfvmt03JeC1qzt4vjo1_500.gif Meet Wilson OLD https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207968360-CADN3GVFYO9TOCUV605H/CIMG2810.jpg Meet Wilson OLD https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207968329-U3U23TBHBSJ0OYOGVNBK/68327ec37e745283dd7ace03bdc1409f_V2.jpg Meet Wilson OLD https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1741207968344-UAPYXQ10UW8YZ6E6USND/IMG_1707.jpg Meet Wilson OLD 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About https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/f2d27b3b-388e-47ce-9f08-c37aef4083c0/Milliron-tile.jpg About https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/e7d8cd49-ac89-41a1-90e4-411583ec0720/Faux-Arts-Design-tile.jpg About https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/5bfbeff9-3da3-4c3e-8549-0c51f0333fac/Recycl%2BiQ-tile.jpg About https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/3583dbf2-4182-4dd2-8640-fda1083c4f13/Onederlust-tile.jpg About https://wfujinaga.com/flint-hill-impact-study daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/2ad39a29-b554-4776-b569-9f1f50d45045/Nielsen-adapted-heuristics.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/18ee2889-14f0-47ad-8c4d-3e458c22c60f/Pattern-Clustering.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/96b4f1ba-372c-4a2c-88ad-8f3f84c44cc7/CTA-path-tracing_V3.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/a4605d4c-4aa3-467c-9bff-58f15be1eb35/Severity-scoring_V2.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/1d511068-4ddd-4f8c-9783-a1fe7033f68d/Cognitive-load-mapping_V3.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/53045208-b051-4228-acfe-5cb612e3ce12/Feedback_V2.png Impact Study — Flint Hill School https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/a278a1e2-6b63-458d-97ae-0a5633c849c8/Flint+Hill+iPhone+alone.png https://images.squarespace-cdn.com/content/v1/67c8b97d5a373e36151cda25/bfe33c7c-d7d9-474f-be34-8a57bb4477c0/eco-system_KO.png 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